Yes, we all know how essential video ads are for a brand's growth.
It can't be overemphasized.
But what next?
How do you go about creating a masterpiece?
What are the requirements of top-of-the-class video production?
It's simple. Get an expert video production company, and the rest will be history.
Still in doubts? Keep reading until the end to know the qualities of an expert video production company to know what to look out for when you are scouting for one.
5 Types of Video Productions for your Brand
This may come as a shocker to those who do not already know, but there are different video productions for specific brand messages. Call it a "different stroke for different stoke" situation. Knowing the kind of video suitable for the particular message you want to pass across as a brand is a massive step towards boosting your brand.
Without much ado, let's get into it.
1. Social media videos
These are straightforward video content produced for social media platforms like Facebook and Instagram. They are more likely to be watched and shared amongst millions of users in a short time. Social media video productions should be mobile-friendly as many of the billions of social media users access social media platforms from their smartphones.
2. TV commercials
These are a higher genre of marketing videos. Commercials usually take more time, energy, manpower, and skill to produce. Although they were initially meant for TVs, companies can now create commercials to suit other digital platforms like YouTube with billions of users.
3. Product videos
Product videos tell you about a new product or service in the market and try to convince you without being a disruptive sales pitch to buy such a product or use such a service. Videos explaining a product or clarifying how to use the product comes under this heading too.
4. Website videos
These are videos tailored to go on your website or blog. They are usually short and aim at content marketing.
5. Testimonial videos
Maybe you want to go the extra step with your customer review and ratings. You can take your reviews and ratings off texts and convert them to a video. It may be more demanding as you may have to get original and honest testimonials from your customers to make up the video. On the flip side, it is also very effective as customers are likely to purchase a product based on another customer's positive testimonies.
What to Look Out for in an Expert Video Production Company
If you are willing to trust your brand with a video production company, it has to only be the best, one capable of delivering what you asked for and working with you to communicate your brand's message to your audience.
To ensure this, there are certain qualities only an expert video production company will have. Below is a list of markers to look out for in an expert video production company to ensure your video production is in the best of hands:
1. Expertise and skills
What is an expert video production company without some dexterity at video production? You need not be a psychic to know that an expert is expected to have skills and expertise. Working with a company with a high level of mastery at video production equates to a well-produced video and an equally excellent finish.
2. Professional workspace
An expert video production company should know how to maintain professionalism at all times. They should be proficient in their relationships with clients and be professional about the task given.
3. A complete video production team
An expert production company doesn't consist of a lone wolf team. It's a conglomerate of cameramen, content creators, editors, directors, costumers, makeup artists, sound and light technicians, and likes. It's a whole army out there. With a beehive of production professionals at work, you can rest assured that your marketing video will come out superb.
4. Creativity and Uniqueness
An expert video production company should think up cool but unique video suggestions for your brand. This means that they must have content creators on their crew whose tasks are to creatively bring up content for brand marketing videos. With creative thinking, your brand videos are sure to stand out from those of your competitors.
It's one thing to have a groundbreaking idea, and it's another to fit it into your budget. While an expert video production company is definitely splurge-worthy, such a professional company should know how to work with a budget and save costs for a client as much as is practicable.
And there you go! The secret to the top-notch video productions you see out there by elite brands is that they seek expert video production companies' services, and you should too. With these tips to look out for, you're set to give your competitors a run for their money.